Managing Director at Virgin Mobile UAE
Navigating the new customer landscape and saturated markets of today
Rob is the Managing Director at Virgin Mobile UAE and has previously worked as Chief Commerical Officer responsible for leading the commercial team, digital innovation and growth strategy for this award winning benchmark digital mobile brand. Before this, he served as Executive Director at Lycamobile.
When Virgin Mobile UAE launched in the spring of 2017, it was the first fully digital mobile operation in the Middle East– maybe in the world. A fully app-based solution where all customers signed up through the Virgin Mobile app on iOS and Android devices.
Virgin Mobile promised to deliver the SIM card to customers inside 60 minutes of the order being completed through the app. That promise is still kept today and has been followed by other innovations including fully digital eSIM sign-up and management, and video verification of new customers.
In his talk, Rob will share how these innovations have helped Virgin Mobile penetrate the highly saturated UAE mobile market while staying close to its customers and winning numerous awards in the process.