BO2021 Speaker Presentations – 6

Gitte Kristensen

Former eCommerce, Sales and Marketing Director at Bosch

Gitte Kristensen is the former E-commerce, Marketing and Sales Director at HC-Cargo, a supplier of electric car parts and a part of Bosch Group.

She has more than 20 years of experience with customer-focused digitalisation for big companies such as Bestseller and Alfa Laval. From working in global, competitive B2B wholesale markets where consolidations are frequent and potential channel conflicts are evident, Gitte is at home among co-players and opponents on the ever-changing digital journey.

Branding in the digital age and how to master the digitisation process

HC-CARGO has been through a very successful digitalisation process, making the company the digital front-runner of the well-known Bosch Group with 60% of turnover coming from online sales.

E-commerce, Marketing and Sales Director, Gitte Kristensen, is the driving force behind this digitalisation. In this presentation, she will share her journey with us along with interesting insights about:

  • Automotive Aftermarket as an industry
  • Storytelling – why, where and how
  • Understanding business acumen and development
  • A data-driven approach to user behaviour and journeys

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